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JD is born from Juana Diaz’s creative needs and combines various works related to art and textile design.
Her motivation includes:
[list_item icon=”fa-asterisk”]Seeking to contribute to the fashion industry with a production that is sustainable and respectful of human rights, as well as consistent with the real needs of users, in line with the “buy less, choose well and make it last” idea[/list_item]
[list_item icon=”fa-asterisk”]The practice of using the language of fashion to communicate her rejection of social injustice and lack of truth and justice in the country where she was born[/list_item]
[list_item icon=”fa-asterisk”]Perseverance to create efficient work teams drifting into emotional bonds between their members[/list_item]
[list_item icon=”fa-asterisk”]The conviction that craftsmanship is therapeutic[/list_item]
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Fashion as an exercise in resistance
Guided by a purpose that responds more to textile art than design, Juana Díaz and her professional trajectory reflect a critical vision of clothing conceived as a form of creative expression as well as political activism. The JD brand emerged as a strategy for adaptation to the market, although it is also Juana’s most effective tool to challenge it.
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Juana Diaz lives in Santiago, Chile. She began designing for contemporary dance productions in the late 80s and has worked in theatre, film, advertising and editorial fashion. Since 2000, her own line of fashion design has stood out out for the simplicity of its lines, the complexity of textiles created by upcycling and a perfectionist approach. Yet what most distinguishes her production is the versatility of her garments, which adapt themselves to different bodies and personalities and highlight the character and style of their users.
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